TAMPA - Is Tampa a hotbed for swingers? Let me rephrase that. A Canada-based online dating service that encourages extramarital affairs wants to run television commercials in the Tampa-St. Petersburg market.
Noel Biderman, chief executive of the Ashley Madison Agency, says his company will begin running commercials on local TV stations in January.
He could not say which TV stations in the market will accept the "Life Is Short, Have an Affair" spots. The Tribune has not been able to confirm whether any stations plan to air them.
"Times are hard, but they are not that hard. We won't take them," said Pete Nikiel, spokesman for WTSP, Channel 10, which aired a report this week on Ashley Madison.
"The company may have bought the time, but I guarantee this kind of ad wouldn't get aired," said Ken Lucas, general manager of WMOR, Channel 32. "We would review the content, and it won't pass."
In a telephone interview today, Biderman said his ads are running in several major markets. He wants to place them in Florida because "the state has a large swingers' community."
He said Ashley Madison already is attracting a lot of online traffic in Jacksonville and Miami. The Web site claims nearly 3 million registered users (143,000 in Florida)
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